Tuesday, July 24, 2007

Rethink Programs

Fresh Ideas for a Cleaner World
eBay and fellow members of the Rethink Initiative are applying some fresh thinking to the problem of e-waste.

Faster, more advanced computers, cell phones and electronics offer endless possibilities for enrichment, learning and entertainment. But as consumers and businesses keep pace with the introduction of exciting new products, we are faced with a mounting challenge: what to do with the products we’re upgrading from.

It’s no small issue. Hundreds of millions of retired computers, cell phones and electronics sit idle or are discarded by Americans every year. We need to make smart choices about what we do with these products to help ensure a clean environment for future generations.

Rethink: A new approach

The Rethink Initiative brings together industry, government and environmental organizations to offer a fresh perspective and new answers to the challenge of e-waste.

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